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Why is every messaging app under the sun trying to sell stickers to you?

viber sticker Why is every messaging app under the sun trying to sell stickers to you?

This week I rather playfully poked fun at Viber’s introduction of paid-for stickers. That’s because the concept of adding sticker shops has become an industry standard, after the likes of MessageMe, Kik,WeChat, Line, Path, Kakao Talk, Cubie, Maaii, and now Viber, introduced them.It’s becoming a real cliche. Messaging app builds sizable user base by offering a free alternative to SMS. Raises funding to sustain its business. Expands to a range of platforms. Needs to generate some/additional revenue. Opens a sticker shop.A number of people were quite unsure as to why Viber would look to monetize its service (and bear in mind this is its first effort

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03 Oct
Jamshed Wadia @JamshedWadia
Lol! Why is every messaging app under the sun trying to sell stickers to you? http://t.co/ZKpXTGDoGq
03 Oct
Digital ESP'er @GuamGuy
Why is every messaging app under the sun trying to sell stickers to you? - The Next Web http://t.co/ud56dEARZm