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SMS May Be Fading, But Businesses Are Still Texting Customers

Text messaging is two decades old, and many consumers are ditching texting for messaging applications like Snapchat and WhatsApp. But even as consumer interest wanes, businesses are embracing SMS to communicate with customers.The signs are pretty plain: last year, text message usage declined for the first time, from 696 to 678 messages per user-month. But even in decline, text messaging is often a more effective marketing tool than other social media platforms because it ensures consumers are seeing businesses’ updates immediately, without getting lost in a news feed teeming with posts. Facebook recently updated its algorithms in an attempt to

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19 Sep
ReadWrite @RWW
Businesses Are Finding Success With 160-Character Texts http://t.co/rXJpVY4cmV